Before designing the navigation and overall architecture of the site, we analyze several different components in order to create an efficient and intuitive user experience.
Marketing Objectives
In most cases, this has already been provided by the client, but in some cases we work with the Client to help define their overall goals. For instance, if the
client's main goal is to increase revenue through product sales, then making the online storefront a dominant and easy-to-use feature of the site is a necessity.
Define Target Audience
Who will be visiting, What are they looking for, Why you and not your competitors, When are they visiting, and How do they access the Web? The answers to these questions define mission-critical functionality and guide technology requirements.
Content Organization and Labeling
The content of a site always defines its organizational structure, however, the information we gather throughout the development process helps refine the navigation to best suit the desired user experience.
Analysis of Current Traffic
When redesigning an existing site, analysis of site visitor logs can provide valuable insight into statistics such as pages most visited, pages least visited, entry and exit points of users, what website they were on just before, and so on. Simply put, traffic reporting
provides you wth the information you need to achieve the results you and your users are looking for.
Search Engine Optimization
Top search engine rankings are achieved with a combination of code optimization and a very well implemented link popularity campaign.
With Factory Hill Group, you'll get world class search engine optimization and our promise to market your site as if it is our own.
